Good Idea is run by Michael Casely-Hayford.

Michael began his career as a TV commercials and documentary producer in London England, before moving to Africa to set up Icon Communications - a full-service advertising agency and production company based in Ghana. Some of his prominent clients were British Airways, Unilever, the BBC, Shell, Taylor Woodrow, Guinness, Vodafone, USAID, Nestlé, the Bank of Ghana, SAB Miller, The British Council, Johns Hopkins University, Ernst & Young and Barclays Bank.

His company grew into one of West Africa’s largest agencies, with affiliations to some of the largest advertising agencies in the world - such as M&C Saatchi, Publicis and J. Walter Thompson.

After 15 years of running the agency, Michael sold his company and moved to Canada.